True North Federal Credit Union (TNFCU) is accepting proposals in response to this Request for Proposal (RFP) to select an experienced professional photographer (Photographer) to create professional portraits for our ‘My Next Step’ marketing campaign (MNS).
BACKGROUND. TNFCU has developed a new messaging and marketing campaign called “My Next Step.” It highlights the ways that the credit union is with our Member-Owners throughout their entire financial journey, always prepared to help them get to the next step on that journey. As part of this campaign, we will be showcasing stories about individuals’ financial journeys and their MNS. To support these stories, we will be using professional portraiture taken in settings related specifically to that individual and their story. The settings may include (but are not limited to) area outdoor recreation sites, individuals homes or offices, local landmarks or businesses.
SCOPE OF WORK. The photographer will capture images for use on all media channels including, but not limited to TNFCU’s website, social media accounts, promotional publications and advertisements, outreach efforts and for use in-branch and at events hosted by TNFCU. TNFCU will use these images primarily for MNS related materials including print ads, social media campaigns, and brochures, but may also use for additional TNFCU marketing, as needed.
See below for a visual sample of the subject matter.
TNFCU will work with the photographer on the specific images and locations required. Locations will be within the City and Borough of Juneau.
SCHEDULING. TNFCU will contact the photographer at least 10 business days before requested photo shoot. Photographer will provide TNFCU with a list of dates/times they will not be available through 12/31/2021.
FEE. TNFCU is requesting a per person, per shoot fee. No reimbursables (ie. travel, materials costs, etc.) will be paid, so all costs must be included in the fee. Per photo price is also requested for any photos in addition to 5 within the agreement.
PHOTO REQUIREMENTS AND DELIVERABLES. TNFCU requests that a minimum 50 shots are provided per person, per shoot. Unedited files will be provided to TNFCU through an online filing sharing service (ie. Dropbox, etc.), from which 5 images will be selected for final editing and retouching as requested. Final files (full resolution digital files) will be provided to TNFCU from the photographer within 5 business days. Additional final retouched photos may be requested from the photo shoot existing shots for an additional fee.
LICENSING RIGHTS. TNFCU will have 100% of ownership of all purchased images without time constraints. Photographer will release all rights to purchased images. No photo credit will be provided.
RFP RESPONSE REQUIREMENTS. The following is required in your response to this RFP, for consideration:
- Overview/introduction of your business and/or yourself
- Acknowledge the ability to meet the project and deliverable requirements.
- Portfolio of related work
- Fee, Fee Structure, Payment Terms
- Sample Agreement & Terms
QUESTIONS. All questions related to this proposal can be sent to Kathryn Beers at firstname.lastname@example.org.
SUBMISSION GUIDELINES. Electronic responses to this RFP should be sent to email@example.com no later than 10:00am AKST on August 26, 2021.